Inadequate feed and nutrition are major constraints to livestock production in sub-Saharan Africa. National and international research agencies, including the International Livestock Research Institute (ILRI), have developed several feed production and utilisation technologies. However, adoption of these technologies has so far been low. Identification of the major socio-economic and policy factors influencing the adoption of improved feed technologies is required to help design policy and institutional interventions to improve adoption.

Cross bred cow adoption is an important and potent policy variable precipitating subsistence household entry into emerging bulk markets. This paper focuses on the design of policies that create and sustain milk-market expansion among a sample of households in the Ethiopian highlands. In this context it is desirable to measure a household's `proximity' to market in terms of the level of deficiency of an essential input. This problem is compounded by four factors.