This paper presents an overview of current opportunities and challenges facing efforts to increase the impact of rural and agricultural extension. The starting point for this analysis is in recognition that the days when agricultural extension was synonymous with the work of public sector agencies are over.

In this paper, results from a study on the use of improved coffee production technology schemes among smallholder coffee producers in three prominent coffee producing regions in Honduras are presented. The impact of various schemes (trajectories) in which different agents influence the producers’ decision to use new technologies was analyzed. In particular, there are differences in the influence of a) private coffee buying organizations and b) government and public development agencies on the innovation behavior of coffee growers.