In this paper is proposed to conduct a first stage AKIS diagnostic exercise developing a map of the system of the actors involved in water quality protection and catchment management that interact with the farming community. Specifically we will use the tool to understand: (a) Who are the players? (b) What roles do they have? (c) what is their position in the Innovation System. A key part in changing the regulatory or public incentive system is to change the behaviour not only of the farmers but also of the policy makers to facilitate the movement to a more localised approach.