The citrus industry is very important for Pakistan as it is the 4th most important export commodity. There are two product flows in the citrus value chain, one is more traditional with abundant intermediaries, in which contractors, commission agents and wholesalers are the main stakeholders, and the other is export-oriented with processors and exporters (P&Es) as the main stakeholders. It has been noticed that growers are not using ICT extensively at the production stage.