Working with women in the agriculture sector in Pakistan poses a challenge as agricultural extension and development staff are predominantly male and interactions for women with men outside the family are culturally not acceptable. At the same time, women in Pakistan play an equal role in agriculture as well as taking responsibility for household chores, including cooking and taking care of the nutrition of the family.

CABI’s Plantwise programme runs local plant clinics in 24 countries across Africa, Asia and Latin America where trained ‘plant doctors’ provide on-the-spot diagnosis and advice for farmers who bring samples to the clinics. A database that records each consultation and shares knowledge across clinics and countries continually builds the ability of the programme to respond to farmers’ needs. The programme embodies key principles of an innovation systems approach.