There is renewed attention on the importance of advisory services and extension in rural development processes. This paper, based on the publication ‘Mobilizing the potential of rural and agricultural extension', focuses on five opportunities to mobilise the potential of extension and advisory services. The five areas are: (1) focusing on best-fit approaches; (2) embracing pluralism; (3) using participatory approaches; (4) developing capacity; and (5) ensuring long-term institutional support.

Though research on communication and innovation during the last decade brought better understanding on the innovation process, this has not influenced the underlying paradigm and practice of Extension and Advisory Services (EAS) in most countries. At the same time there have been few initiatives that tried to experiment with new ways of developing capacities for extension and innovation.

This Guide to Evaluating Rural Extension has been developed by the Global Forum for Rural Advisory Services (GFRAS). The purpose is to support those involved in extension evaluation to choose how to conduct more comprehensive, rigorous, credible and useful evaluations. The Guide supports readers to understand different types of evaluation, to make decisions on what is most appropriate for their circumstances, and to access further sources of theoretical and practical information. 

Extension and advisory services (EAS) perform an important role in agricultural development and help reduce hunger and poverty. Development efforts are increasingly complicated because of challenges such as natural resource depletion and climate change. Agricultural development frameworks have moved from a linear to a more complex systems perspective. Many scholars today use the agricultural innovation systems (AIS) framework as a conceptual model.