A growing variety of public and private rural advisory services are available today, leading to increasingly “pluralistic service systems” (PSS), in which advisory services are provided by different actors and funded from different sources. However, these PSS and the way they operate are still poorly understood. In particular, how PSS can effectively respond to demands of heterogeneous farmers in contexts where small-scale agriculture increasingly needs to exploit value addition and adapt to market requirements.

A growing variety of public and private agricultural advisory services are available today, leading to increasingly ‘pluralistic service systems’ (PSS) where advisory services are provided by different actors and funded from different sources. This is generally regarded as an important step forward, as it steers away from relying on purely state-led or privatised service systems. PSS hold the potential to overcome constraints related to funding, staffing and expertise, and to make advisory services more demand-driven.

A growing variety of public and private rural advisory services are available today, leading to increasingly pluralistic service systems (PSS) – in which advisory services are provided by different actors and funded from different sources. PSS have emerged in many countries as a response to a decline in public sector extension and the increasing demand for tailored, diverse and market-oriented services. Private companies, non-governmental organizations and producer organizations, today play more active roles alongside traditional public sector providers.