The TOWS Matrix is derived from the SWOT Analysis model. The SWOT analysis is based on two factors; internal factors (Strengths and Weakness) and external factors (Opportunities and Threats). For an organisation to function at the best of its potential, these tools should be utilised at the beginning of the year. This article shows how important these tools are important in an organisation. 

Smallholder farmers’ organizations aim to help farmers to achieve a common goal. A counselor or an agribusiness development can give support through the diagnostic tools, that allow to give a picture of the organizations and to set a working strategy that will be used to address the identified problems of the organizations and assist farmers develop sustainable solutions for these problems.