In terms of macroeconomic and geopolitical instability, in order to increase the competitiveness of agro-food complex of the Russian Federation in world food markets, a scientifically based choice of institutional solutions is required to increase innovative activity in the agricultural sector and to ensure the transfer of technologies used in industries related to agriculture.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.