This paper looks at the process of agricultural innovation and the contribution agricultural research can make. To be able to analyse the process of agricultural innovation, three dimensions are distinguished: 1) opportunity assessment to identify ‘entry points for change’, defined drawing on the expertise and experience of many actors; 2) experimentation under realistic circumstances, leading to ‘tested and tried promising new practices’; and 3) bringing into routine use for ‘impact at scale’, which invariably incurs in further adaptation to fit a diversity of ‘local realities’.