This paper, presented at the 8th European IFSA Symposium ( Workshop 6: "Change in knowledge systems and extension services: Role of the new actors") in 2008, discusses the innovation network Waardewerken, a Dutch network of rural entrepreneurs pioneering in multifunctional agriculture. which aims to contribute to a professional multifunctional agriculture sector in the Netherlands. For this purpose it cooperates with researchers and policymakers in order to improve policy conditions and to develop knowledge for multifunctional farmers.