Market opportunities are increasing at a rapid pace for livestock products, fuelled by rising incomes, globalisation and urbanisation, particularly in the developing world. At the same time, these opportunities bring increased complexity in the supply channels that market, distribute, organise and govern high-value products. This begs the questions on the ability of smallholder producers to contribute to this complex process.
The study analyzed the value chain of natural rubber in Nigeria. The study specifically mapped the natural rubber value chain and identify the functions performed by the respondents in the chain; identified the existing marketing channels and estimated the marketing margin at each value addition point. Data for the study were collected using a well-structured questionnaire administered to 425 respondents selected using a two–stage sampling process involving random and purposive sampling techniques