To achieve the Sustainable Development Goals, research concepts and empirical evi-dence are needed to upgrade smallholder activities within local value chains (LVCs) of many developing countries. Yet, comprehensive gender-sensitive investigations ofthe evolution and multiplicity of governance in whole food systems with parallel functioning of local and modern value chains (MVCs) are greatly underrepresented inthe scientific literature.
Classical innovation adoption models implicitly assume homogenous information flow across farmers, which is often not realistic. As a result, selection bias in adoption parameters may occur. We focus on tissue culture (TC) banana technology that was introduced in Kenya more than 10 years ago. Up till now, adoption rates have remained relatively low.