In 2011, ICRISAT and Agro-Insight made 10 farmer-to-farmer videos on the control of striga, a parasitic weed endemic to sub-Saharan Africa. As the weed can destroy entire cereal crops, particularly on poor soils, both striga and soil fertility management need to be tackled together, hence the need to develop this comprehensive “Fighting Striga” series. The videos have been translated into 21 languages and over 50,000 copies of the “Fighting Striga” DVD have been printed, with all 10 videos on it.

Since 2012, hundreds of organisations across West Africa have shown a series of ten videos on Fighting striga and improving soil fertility to farmer groups and rural communities. This paper asks if a village would change its social structure just because they watched these videos? Field research in Mali revealed that the answer is yes, sometimes, especially if they watched the videos in groups and saw other farmers in the videos doing group activities.