The Muni University-Omia Agribusiness Development Group (OADO) partnership operates in the West Nile sub-region of Uganda, an area facing challenges such as land degradation, poor soil health, and climate change. Historically a tobacco-growing region, it now relies on smallholder rainfed agriculture and is adopting high-value horticultural crops. Despite development interventions, 84% of the population lives in multidimensional poverty.