The European Innovation Partnership for agricultural productivity and sustainability (EIP-AGRI), which can be perceived as a platform based on interaction among farmers, researchers, and advisors/extensionists, represents a useful tool for a better understanding of applied innovation processes.

Multi-actors networks are increasingly used by farmers to link between them and to be interactively connected with other partners, such as advisory organizations, local governments, universities, and non-farm organizations. Given the importance assigned to the agricultural innovation by EU resorting to the networking between the research chain actors and the farmers, a strong focus on enhancing the creation of learning and innovation networks is expected.

Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.

Innovation is high on the agenda, in view of the deep economic crisis and the challenges of feeding 9 billion people in 2050 in a more sustainable way. For an effective and efficient response the Agricultural Knowledge and Innovation Systems (Akis) needs to innovate itself and adopt new ways of working.

This paper, presented at the 12th European IFSA Symposium (Workshop: "Generating spaces for innovation in agricultural and rural development") in 2016, aims to summarise the main features of the AgriSpin project. The project is being financed by the Horizon 2020 research program of the European Commission aiming at contributing to system-oriented innovation research in agriculture and as complementary to the policy instrument EIP AGRI. The idea behind EIP AGRI is that innovation emerges from interaction between stakeholders.

A challenge for researchers and other developers of new technologies in agriculture is to find ways of communicating their results and recommendations. This challenge is particularly acute in regions in which farmers have limited access to education and where illiteracy is widespread, such as in the rural areas of Mali. One approach that shows potential, yet remains largely unused by extension services, is the dissemination of educational video on mobile phones with video and Bluetooth technology, which are widespread in the region.

Although innovation is understood to encompass much more than R&D, science continues to be an essential ingredient. In particular translation, adaptation and ‘valorisation’ of research results, the responsiveness of research to users’ needs and improved access to results are all regarded as important in achieving a more sustainable European agriculture. These challenges can be addressed in a number of ways including increased collaboration, networking, transdisciplinary research and co-operation between researchers and practitioners.

Dairy farmers in the northern regions of New Zealand expressed widespread dissatisfaction with the performance and persistence of their pastures following drought conditions in 2007/08. Farmers were becoming disillusioned with the practice of renewing pasture as a means to introduce modern perennial ryegrass cultivars in their paddocks. This paper describes the formation and operation of an innovation network, consisting of private and public sector actors, that was formed in 2010 to improve the quality and consistency of advice provided to farmers.

The private sector’s presence in agricultural advisory services worldwide has been on the increase for over three decades. This trend has also been observed in the Mantaro Valley (Peru), in a context of dairy family farming. The objective of the communication is to analyse the modalities of advisory services privatization and assess the consequences of this privatization for the farmers and their livestock systems. Data were collected through input suppliers, different types of advisers and producers interviews.

This paper shows there is a fundamental significance of Social Learning to agricultural innovation, which can be operationalized by framing agricultural innovation as changes in understanding, practices and relationships. The use of  Social Learning as a design framework supports the emergence of agricultural innovations that bring equitable benefits, are sustainable and are innovated in context.