Agricultural innovation in low-income tropical countries contributes to a more effective and sustainable use of natural resources and reduces hunger and poverty through economic development in rural areas. Yet, despite numerous recent public and private initiatives to develop capacities for agricultural innovation, such initiatives are often not well aligned with national efforts to revive existing Agricultural Innovation Systems (AIS).
Integrated Pest Management (IPM) is considered as an ecological conservation technology for crop pests' management; however, the technology adoption is intensely affected by surrounding socio-psychological environment, which is poorly studied, particularly in developing nations. The present study therefore aimed at addressing this gap through application of an extended form of Technology Acceptance Model (TAM) in order to examine the determinants of Iranian farmers' ecological conservation behavior regarding the use of IPM practices.