Capacity building for integrating gender in research and development (R&D) on agricultural innovations often remains with organizing single gender training. Alternatively, it is often limited to hiring a gender specialist to allocate a small amount of her/his time to the project. This has proofed to be ineffective and a heavy burden for gender specialists. This success story presents an innovative approach to capacity development, which successfully changed agricultural researchers’ attitude to gender in Southeast Asia, with a specific focus in Vietnam.