Growing local and informal markets in Asia and Africa provide both challenges and opportunities for small holders. In developing countries, market failures often lead to suboptimal performance of the value chains and limited and inequitable participation of the poor. In recent years, innovation platforms have been promoted as mechanisms to stimulate and support multistakeholder collaboration in the context of research for development. They are recognized as having the potential to link value chain actors, and enhance communication and collaboration to overcome market failures.

Social structure, especially in the form of social networks, affects the adoption of agricultural technologies. In light of an increasing focus on new demand-driven agricultural extension approaches that leverage social networks as an opportunity, too little is known about (a) which network characteristics matter? and (b) how do specific network characteristics matter? This paper investigates the impact of social networks in relation to smallholder dairy production technology adoption in Ethiopia.