What are key characteristics of rural innovators? How are their experiences similar for women and men, and how are they different? To examine these questions, this study draw on individual interviews with 336 rural women and men known in their communities for trying out new things in agriculture. The data form part of 84 GENNOVATE community case studies from 19 countries. Building on study participants’ own reflections and experiences with innovation in their agricultural livelihoods, we combine variable-oriented analysis and analysis of specific individuals’ lived experience.

The Government of Pakistan has adopted a policy of providing agricultural extension services to promote agricultural production by disseminating appropriate knowledge and technologies to farmers. Consistent with this national policy, farmers in Balochistan have been provided with extension services by the provincial Department of Agriculture through their extension officials working with the District of Agricultural Extension Department.

The citrus industry is very important for Pakistan as it is the 4th most important export commodity. There are two product flows in the citrus value chain, one is more traditional with abundant intermediaries, in which contractors, commission agents and wholesalers are the main stakeholders, and the other is export-oriented with processors and exporters (P&Es) as the main stakeholders. It has been noticed that growers are not using ICT extensively at the production stage.

The Agricultural Innovation Program (AIP), funded by the United States Agency for International Development (USAID) in Pakistan, aims to increase agricultural productivity and the income of farmers in four sectors (cereals, livestock, vegetables, and horticulture) by increasing the use of modern technology and management practices, improving the performance of value chains, and increasing the capacity of the public and private sectors to support the agricultural production system.