The two strategic documents for the future of Europe post 2020 (Green Deal) and agriculture in Europe (From Farm To Fork) recognize the important role of knowledge and innovation systems in accelerating change towards food sustainability. Researchers and advisors, together with the other actors of the Agricultural Knowledge and Innovation System, have the mandate to cooperate more closely to support all on this transition path. This includes stronger and more structured networking, increased information sharing and using digital tools to this effect.

The profound changes in European policy for farms advisory services (FAS) require a period of experimentation and results observation before the new CAP 2021-2027. This paper focuses on Measure 2 of Rural Development Programme (RDP) 2014-2020. The paper is focused on the description of case studies in three Italian regions: Campania, Emilia-Romagna and Veneto. Different Measure 2 – sub-measure 2.1 models are analyzed through a qualitative approach, using a conceptual framework adapted by Birner et al. (2009).