The Raya valley in Tigray, where Alamata Woreda is located, has suitable climate and rich water resources, among others, to grow various tropical fruits. Development of fruits only started a few years ago (1996) with the Raya Valley Development Project and the OoARD (Office of Agriculture and Rural Development), mostly focusing on papaya. A participatory rural appraisal (PRA) study conducted by the Woreda stakeholders identified tropical fruits as a potential marketable commodity in 2005.

Ethiopia has a diverse agro-ecology and sufficient surface and ground water resources, suitable for growing various temperate and tropical fruits. Although various tropical and temperate fruits are grown in the lowland/midland and highland agro-ecologies, the area coverage is very limited. For example, banana export increased from less than 5,000 tons in 1961 to 60,000 tons in 1972, but in 2003 declined to about 1,300 tons worth less than USD 350,000.