The main purpose of this paper is to examine the relationship between trainers’ qualification and learning success and satisfaction of small-scale farmers during training activities in Bihar, India. Moderated mediation analysis is utilized to measure the direct and indirect effects of trainers’ qualification on learning success and satisfaction. Therefore, the psychological constructs of attitude and perceived control from the Theory of Planned Behaviour (TPB) operate as mediators, subjective norms act as moderator, and gender and age serve as covariates

There is a lack of quantitative information about farmers preferences of those activities, which are crucial to refine capacity development activities in the future. This study employs a discrete choice experiment analysing the willingness to pay to determine the preferences of small-scale farmers for agricultural training with respect to the training method, trainer, duration, location and additional offers