This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) that affect the ability of participants in the agricultural sectors to co-develop technologies. We integrate structural and functional streams of innovation system enquiry, gathering data through 30 semi-structured interviews with individuals in Government, industry and research. Interviews explored perceptions of the influence of actors, interactions, institutions, infrastructure, and market structure on the effectiveness of AIS functions.

In this article it is analysed the results of applying a co-innovation approach to five research projects in the New Zealand primary sector. The projects varied in depth and breadth of stakeholder engagement, availability of ready-made solutions, and prevalence of interests and conflicts. The projects show how and why co-innovation approaches in some cases contributed to a shared understanding of complex problems. Our results confirm the context-specificity of co-innovation practices

Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.