Though research on communication and innovation during the last decade brought better understanding on the innovation process, this has not influenced the underlying paradigm and practice of Extension and Advisory Services (EAS) in most countries. At the same time there have been few initiatives that tried to experiment with new ways of developing capacities for extension and innovation.

Rural Advisory Services (RAS) are increasingly recognised as critical to agricultural and rural development. They provide rural communities with wide range of skills and knowledge and facilitate their interactions among the different actors to help them access support and services required for improving their livelihoods. Family Farmers are one of the important clients of RAS as they are the most predominant type of farmers worldwide.