An assessment of seven innovation case studies in Pakistan in 2022 found that agriculture innovation systems show limited collaboration and networking, and a supply-driven rather than market driven approach to innovation. This limits the potential for scaling innovations such as the ‘Super Seeder’, a machine that sows wheat directly in the rice stubble, replacing the common practice of burning it.The study was conducted in September and October 2022 as part of the global TAP-AIS project coordinated by FAO’s Office of Innovation and funded by the European Union’s DeSIRA initiative.

As the gravity of the global social and ecological crises become more apparent, there is a growing recognition of the need for social transformation. In this article, we use a combination of narrative case study and discourse analysis to better understand how transformative concepts, such as agroecology, are shaped as they as they enter mainstream discursive arenas. We probe the different characteristics of the “innovation frame” and how they qualify and give meaning to agroecology.