This study investigated the sustainability challenges and the adoption of sustainability innovations along the value chain of flowering potted plants supplying the German market. Data was collected through eighteen in-depths interviews with chain actors from different stages of the value chain and analyzed through qualitative content analysis. The material flow of the value chain begins at the breeding level followed by the propagation level. Cuttings are produced mostly in African countries, rooted cuttings and potted plants are cultivated in Europe.
Esta tesis plantea un análisis comparativo, donde la comunicación estratégica aporta un enfoque multidimensional y situacional, tomando como caso de análisis la interacción en una Estación Experimental del Instituto Nacional de Tecnología Agropecuaria (INTA), organización del estado argentino con base tecnológica. Esta investigación combina la revisión bibliográfica, el análisis documental, herramientas etnográficas, y el análisis comunicacional para acercarse al fenómeno.
Esta tesis propone establecer un diagnóstico comunicacional y un plan de acción, a partir del despliegue de la Versión Técnica Comunicacional. A su vez, mediante el análisis de marcas de racionalidad en algunos productos comunicacionales, se determina un registro sobre la dimensión comunicacional dominante en el proyecto institucional MIP.
Esta tesis presenta el desarrollo del Proyecto de Diagnóstico Comunicacional Estratégico para el programa ProHuerta en la Provincia de Córdoba. Integran el marco conceptual y metodológico, las nociones de complejidad, como paradigma superador de las visiones segmenteadas y disciplinares de hacer ciencia, al enfoque estratégico como superador de la visión de la comunicación reducida a su dimensión informacional, y las nociones de situado y fluido para interpelar las dinámicas propias de la promoción de la seguridad alimentaria.
This paper contributes to the ongoing discussion in the scientific literature on the advantages and disadvantages of privatization of extension and advisory services and the shift from thinking in terms of the traditional Agricultural Knowledge System towards a broader Agricultural Innovation System.
In this paper the authors present the development of an analytical framework to study agricultural innovation systems. They divide the agricultural sector into four levels and expand the innovation system approach to study innovation processes.
Multi-actors networks are increasingly used by farmers to link between them and to be interactively connected with other partners, such as advisory organizations, local governments, universities, and non-farm organizations. Given the importance assigned to the agricultural innovation by EU resorting to the networking between the research chain actors and the farmers, a strong focus on enhancing the creation of learning and innovation networks is expected.
The report synthesises the research conducted under the PRO AKIS project for the topic "Designing, implementing and maintaining agricultural/rural networks to enhance farmers’ ability to innovate in cooperation with other rural actors".
The present case study investigated a policy-induced agricultural innovation network in Brandenburg.
The purposes of this course are to review the major reforms being considered internationally that aim to change the policy and institutional structure and operations of public sector agricultural extension systems, and to examine the advantages and disadvantages of each of these reforms as illustrated by the selected case studies. Aside from the introductory chapter, the course is organized into nine modules, which are conceived as part of a larger framework.