Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

Feed the Future Asia Innovative Farmers Activity (AIFA)  is a regional project working to facilitate the scaling of critical agricultural technologies through regional partnership and technology transfer. The project works with a range of agricultural technology stakeholders on a regional basis (private sector, research institutions, governments, networks, etc.) to increase food security, reduce poverty, and improve environmental sustainability by facilitating agricultural innovation and technology diffusion in the Asia region.