Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

The need to urgently transition food systems to net-zero, nature-positive that can nourish all people, leaving no one behind is more critical than ever. The COVID-19 pandemic has furthered deepened complex challenges we already face from hunger and nutrition, climate and nature, and societal inequity. Innovation offers a profound opportunity to achieve these transitions and help unlock challenges across food systems.