If agro-ecological systems are to realize their potential as sustainable alter- natives to conventional agricultural systems, innovation diffusion needs to be enhanced. We conducted surveys among 214 small-scale vegetable farmers in Benin, a food-deficit country in West Africa, on how they perceived the different attributes of eco-friendly nets (EFNs). The nets act as physical barriers against insects in vegetable production and so reduce pesticide use. Understanding farmer perceptions about new technologies helps reveal farmers’ propensity to adopt them.