A challenge for researchers and other developers of new technologies in agriculture is to find ways of communicating their results and recommendations. This challenge is particularly acute in regions in which farmers have limited access to education and where illiteracy is widespread, such as in the rural areas of Mali. One approach that shows potential, yet remains largely unused by extension services, is the dissemination of educational video on mobile phones with video and Bluetooth technology, which are widespread in the region.

Working with women in the agriculture sector in Pakistan poses a challenge as agricultural extension and development staff are predominantly male and interactions for women with men outside the family are culturally not acceptable. At the same time, women in Pakistan play an equal role in agriculture as well as taking responsibility for household chores, including cooking and taking care of the nutrition of the family.