This study aims to estimate the nutritional and agricultural impacts and cost-effectiveness of (1) an agricultural extension platform of women’s groups viewing and discussing videos on nutrition-sensitive agriculture (NSA) practices, with visits at women’s homes or farms to follow up on adoption of new practices shown in the videos (AGRI), (2) women’s groups viewing and discussing videos on NSA and nutrition-specific practices, also with follow-up visits (AGRI-NUT), and (3) women’s groups viewing and discussing videos on NSA combined with a Participatory Learning and Action(PLA)approach of
Working with women in the agriculture sector in Pakistan poses a challenge as agricultural extension and development staff are predominantly male and interactions for women with men outside the family are culturally not acceptable. At the same time, women in Pakistan play an equal role in agriculture as well as taking responsibility for household chores, including cooking and taking care of the nutrition of the family.