This study explores one of the most important questions for alleviating poverty in sub-Saharan Africa, why are advancements in agricultural technology not taking root in this region? Using data from deep interviews of 42 small-scale farmers in Ghana and Cameroon, a conceptual analysis of drivers and factors of agricultural technology adoption in this region is made and represented as causal loop diagrams. Interviews also provide a basis for weighting factors that farmers consider before adopting a new technology.