Colombia produces more sugar per month on one hectare of land than any other country. This privilege is due to the productivity of sugar cane grown in the Cauca River valley, where 14 processing plants operate nearly year-round to produce sugar, honey, bioethanol, and electrical energy. The cane is supplied by 2750 growers, owners of 75 percent of the 240 000 hecatres planted, and by the sugar mills themselves (25 percent of the area). The sugar cane chain provides more than 286 000 direct and indirect jobs.

The problems of family businesses transcend borders, scales, environments, and areas. Within the agricultural sector, family businesses represent 80 percent of the productive units that contribute to the economic development of Argentina and Uruguay. This initiative forms a virtual community where the target audience is the owners, partners, founders, advisors, managers, potential successors, and anyone interested in issues related to the family businesses, without distinction of gender or age, in the agricultural sector of these countries.