The implementation and ongoing adoption of agricultural sustainability tools are challenging and not well addressed in the literature on sustainability assessment. Co-production of sustainability assessment and reporting systems between researchers and stakeholders has been promoted to increase the successful adoption of sustainability tools. Scientific attention has focused primarily on the development of sustainability assessment tools and has given less attention to the factors that encourage or discourage adoption and implementation.
It is often assumed that voluntary sustainability standards – such as Fairtrade – could not only improve the socioeconomic wellbeing of smallholder farmers in developing countries but could also help to reduce negative health and environmental impacts of agricultural production. The empirical evidence is thin, as most previous studies on the impact of sustainability standards only focused on economic indicators, such as prices, yields, and incomes.