Increasing attention is being given to evaluating the impact of advisory services in terms of their effectiveness in providing farmers with knowledge and networks for innovation as well as understanding the factors that influence this effectiveness (Prager et al, 2017). The demand and uptake of advisory services is one factor and Klerkx et al (2017) comment on the variation in farmers’ demand and the influences of variables such as farm size, asset status and education as well as stability or turbulence in the regulatory environment.