Swot analysis of traditional skimmed milk chain around greater Cairo

The aim of this study was to apply SWOT analysis on traditional skimmed milk chain around Greater Cairo which considered as one of the main dairy markets in Egypt. This study was carried out in El-Reka village
located in south of Greater Cairo, (Giza governorate), nearby Beni Suef governorate. SWOT analysis was applied including food safety aspect and value chain analysis to raise the major advantages and constraints of
the traditional sector. This study was based on regular field visits, interviews, and analysis of milk samples. Main stakeholders of the chain were farmers, owners of milk collection points, owners of milk collection
centers, and owners of dairy processing units. SWOT analysis allowed highlighting the major role of the social network to explain the flexibility and adaptability of this sector to the major constraints in link with
international competitiveness and national constraints, mainly on the limitation of land access. Other weaknesses concerned high feedstuffs prices on markets, and lack of public services, in terms of milk quality
control and herd management at farm level