The profound changes in European policy for farms advisory services (FAS) require a period of experimentation and results observation before the new CAP 2021-2027. This paper focuses on Measure 2 of Rural Development Programme (RDP) 2014-2020. The paper is focused on the description of case studies in three Italian regions: Campania, Emilia-Romagna and Veneto. Different Measure 2 – sub-measure 2.1 models are analyzed through a qualitative approach, using a conceptual framework adapted by Birner et al. (2009).