This brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce highvalue products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers
This is one of the briefs produced by 30 digital agribusiness practitioners from CTA, its networks and partners to document and assess ways that digital solutions improve the performance, competitiveness and profitability of agribusinesses in ACP countries. Drawing on experiences and cases shared by participants during the workshop zoomed in on real cases to draw out critical insights and lessons – actionable knowledge – that can be used more widely ‘digital solutions improve the performance, competitiveness and profitability of agribusinesses in ACP countries