USAID’s Bureau for Food Security (BFS) commissioned this literature review to identify evidence or evidence gaps on innovation diffusion and the related field of market strategy for scaling up new technologies, particularly in the context of agriculture markets in relevant developing countries. The review is expected to inform the design of future BFS programming related to the scaling of agricultural innovations.
This article conceptualizes the diffusion of user innovations from a service ecosystem perspective. With the focus on sustainable innovations, the service ecosystem is evaluated, along with other systemic innovation concepts, as a possible theoretical basis for explaining the first adoption and diffusion of user innovations.