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Effect of communication channels on success rate of entrepreneurial SMEs in the agricultural sector (a case study)

The present research aimed at investigating the effect of communication channels on the economic success of early profitable and entrepreneur small and medium enterprises in the agricultural sector. It was an applied research in which the descriptive-survey method was used. The research sample included 356 founders of entrepreneur small and medium enterprises (at the time of conducting the research) in the Markazi province, Iran, among which 100 founders were selected according to the Cochran formulation using the stratified random sampling method.

Sujet(s): 
communicationengagement du secteur privérecherchesecteur agroalimentaire
Année de publication: 
2016
Auteur: 
Khoshnodifar Z.Ghonji M.Mazloumzadeh S.M.Abdollahi V.
Où est situé la ressource?: 
  • Link to web resource
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