In order for agricultural development to fulfill its potential role as a source of growth and reducer of poverty, it must be constantly renewed through knowledge and innovation. Getting resources into the hands of innovators and providing incentives for producers, agricultural service providers, and entrepreneurs to collaborate in developing and applying new methods and technologies is a priority among institutions concerned with agricultural knowledge.

Poverty in Pakistan is overwhelmingly rural. Some two-thirds of Pakistan's population, and over 60 percent of the country's poor, live in rural areas. In 2005, average per capita expenditures in rural areas were 31 percent lower than in urban areas. This inequality between urban and rural areas is re-enforced by inequality within and between rural areas.