There is renewed attention on the importance of advisory services and extension in rural development processes. This paper, based on the publication ‘Mobilizing the potential of rural and agricultural extension', focuses on five opportunities to mobilise the potential of extension and advisory services. The five areas are: (1) focusing on best-fit approaches; (2) embracing pluralism; (3) using participatory approaches; (4) developing capacity; and (5) ensuring long-term institutional support.

Rural Advisory Services (RAS) are increasingly recognised as critical to agricultural and rural development. They provide rural communities with wide range of skills and knowledge and facilitate their interactions among the different actors to help them access support and services required for improving their livelihoods. Family Farmers are one of the important clients of RAS as they are the most predominant type of farmers worldwide.

For agricultural extension and advisory services (AEAS), social media presents a huge scope not just to communicate to the farmers better and with efficiency, but also to act as innovation brokers in Agricultural Innovation Systems (AIS). And not just for the organizations, social media has made it easier for farmers to communicate with extension professionals, experts and peers in real time. And with this increased potential to share views and ideas and easy access to information, discretion becomes important for organizations to maintain professionalism in a new social world.

The Worldwide Extension Study provides empirical data on the human and financial resources of agricultural extension and advisory systems worldwide, as well as other important information on: the primary extension service providers in each country (e.g.: public, private and/or non-governmental); which types and groups of farmers are the primary target groups (e.g.: large, medium, and/or small-scale farmers, including rural women) for each extension organization; how each organization’s resources are allocated to key extension and advisory service functions; each organization’s information a

There is plenty of information available in the public domain that covers various aspects of extension and know-how about new methodologies for implementation. However this information is often scattered and presented in complex academic language. Hence practitioners, who often have very limited time and/or may only have basic formal education, find it difficult to make use of this information. The Global Good Practices Initiative aims to bridge this gap by providing information about extension approaches and methods in easy-to-understand formats.

This brief explains the concept of gender equality in advisory services and discusses the opportunities that gender equality in rural advisory services can create for global and local food production, women’s economic empowerment, household food security, and nutrition. It summarises experiences of how gender equality can be pursued in advisory services and provides some practical examples.

This review of literature on evaluation methods focuses specifically on approaches and methodologies in evaluation which are relevant for evaluating initiatives in extension or rural advisory services. The context and scope of the review are discussed, followed by sections addressing the purposes, users and uses of evaluation, evaluation standards and criteria, approaches, rigour and attribution.

Agricultural extension and advisory services (EAS) are often mentioned as a promising platform for the delivery of nutrition knowledge and practices, due to the close interaction that EAS agents have with farmers through their role as service providers in rural areas. Yet the context in which any nutrition knowledge is delivered by EAS agents, and the mechanisms for doing so, is unclear. The purpose of this study was to examine the integration of nutrition and agricultural EAS in Africa, South Asia, and Latin America and the Caribbean.

Though research on communication and innovation during the last decade brought better understanding on the innovation process, this has not influenced the underlying paradigm and practice of Extension and Advisory Services (EAS) in most countries. At the same time there have been few initiatives that tried to experiment with new ways of developing capacities for extension and innovation.

This report on actors and issues in rural advisory services (RAS) aims to provide the required background information and analysis that will – together with other ongoing validation activities – enable GFRAS, the Global Forum for Rural Advisory Services, to develop its long-term strategies and work plans in order to fulfil its mission and functions. The report on actors and issues in rural advisory services (RAS) is based on a review of primary and secondary documentation about RAS and their stakeholders, undertaken in 2010.