Over the last 10 years much has been written about the role of the private sector as part of a more widely-conceived notion of agricultural sector capacity for innovation and development. This paper discusses the emergence of a new class of private enterprise in East Africa that would seem to have an important role in efforts to tackle poverty reduction and food security. These organisations appear to occupy a niche that sits between mainstream for-profit enterprises and the developmental activities of government programmes, NGOs and development projects.
Providing smallholder farmers with support through conventional government extension approaches is challenging as the number of extension agents is decreasing. At the same time, new information and communication technologies (ICTs), such as short message services (SMS) sent via mobile phones, show considerable promise to complement existing extension services. In the UP-scaling Technology in Agriculture through Knowledge and Extension (UPTAKE) Project, ICTs were used to create awareness and increase uptake and adoption of agricultural innovations by maize farmers in Tanzania.