Farmers’ views on research and extension services (RES) included in the Agricultural Knowledge and Innovation System are rarely investigated. This study analyses the relationship between key factors of innovation behaviour (market orientation, learning orientation, and innovation attitude) and the use of RES through structural equation modelling, focusing on small-scale agricultural holdings. Market orientation and learning orientation appear to be positively correlated, confirming that synergies between both factors provide a background for innovativeness.
El objetivo de esta tesis será analizar desde la perspectiva de los productores agrarios, su relación con la innovación y los servicios intensivos en conocimiento, promovidos por el Sistema Agrario de Conocimiento e Innovación (AKIS), en la Comunitat Valenciana. A lo largo de los capítulos de desarrollo, se propone evaluar la relación entre los factores clave del comportamiento innovador de los productores (orientación al mercado, orientación al aprendizaje, actitud innovadora), la percepción del desempeño de su explotación, y la valoración de los servicios de investigación y extensión.
In Europe, research and extension services (RES) play a relevant role in the agricultural sector. A Structural Equation Model has evaluated the impact of RES on perceived farm performance in a sample of 247 holdings. The authors interest is not only on the perceived benefits for small-scale holdings which request technical advice but also on the intermediate role of Strategic Orientations (SO), including market orientation and innovation attitude, that could improve the effectiveness of RES.