The present study investigates the value chain supplying school catering with organic produce, using the organic vegetable industry in the Berlin-Brandenburg region as an example. It employs a qualitative case study approach to explore industry actors’ perspectives and their activities within the value chain. Data is collected by conducting ten in-depth interviews with actors on different supply chain levels (farming, wholesale, and school catering) and is analyzed using qualitative content analysis
Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.