The report entitled ‘Innovation in the Irish Agri-food Sector’ was compiled by researchers from the University College of Dublin (UCD) following interviews with stakeholders from across the sector, and an analysis of data from Eurostat, the OECD, and the Teagasc National Farm Survey. The report also shows that the sector is strong in terms of research capacity, overall education levels, and favourable tax regimes to encourage business innovation. The report was launched at the international conference ‘Driving Innovation in the Irish Agri-Food System', held in June 2014 at the UCD.
This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd