Within the context of the European-funded JOLISAA FP7 project (JOint Learning in Innovation Systems in African Agriculture), several agricultural innovation experiences focused on smallholders were assessed in Benin, Kenya and South Africa. Fifty-six cases were characterised through review of grey literature and interviews with resource persons according to a common analytical framework inspired by the innovation systems perspective. Of these, 13 were assessed in greater depth through semistructured interviews, focus-group discussions and multistakeholder workshops.
This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd