Cross bred cow adoption is an important and potent policy variable precipitating subsistence household entry into emerging bulk markets. This paper focuses on the design of policies that create and sustain milk-market expansion among a sample of households in the Ethiopian highlands. In this context it is desirable to measure a household's `proximity' to market in terms of the level of deficiency of an essential input. This problem is compounded by four factors.
In times of market liberalization and structural adjustment, the agricultural sectors of developing countries face profound changes. To seize new market opportunities, farmers need to innovate. In order to innovate, farmers need new technologies and information on how to access and manage them, as well as better support services for the delivery of inputs and knowledge, and better infrastructure for delivering produce to the market.
There is increasing evidence that public organizations dedicated exclusively to research and development (R&D) in agribusiness need systematic management tools to incorporate the uncertainties and complexities of technological and nontechnological factors of external environments in its long-term strategic plans. The major issues are: What will be the agribusiness science and technology (S&T) needs be in the future? How to prepare in order to meet these needs?