Communication is a crucial part of facilitating the process of innovation within an innovation platform. It comprises a broad range of practices and approaches which include information management, publishing, use of information and communication technologies, communication for development, knowledge sharing and knowledge management. Its goal is not just to produce or disseminate more information, but rather to use communication processes to power changes identified by the platform.
The workshop was attended by over 50 people including partners from CGIAR centres, Regional Research Institutes and Centres, Universities, woredas and kebeles working with Africa RISING. The workshop discussed the use of different approaches, methods and tools for the efficient and
sustained functioning of innovation platforms (IPs) that could improve research and subsequent scaling up of suitable technologies and value chains to improve livelihoods.
This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
The privatization of agricultural research and extension establishments worldwide has led to the development of a market for services designed to support agricultural innovation. However, due to market and systemic failures, both supply side and demand side parties in this market have experienced constraints in effecting transactions and establishing the necessary relationships to engage in demand-driven innovation processes.